About Martin

Coach, consultant, educator, all about ethical business dealings that enable impact and profit. Recovering introvert, psychology fanatic, occasional singer, relentless creator. Polyglot, speaks fluent Nerd, conversant in Dev.

Previously I was a copywriter, before that a bespoke tailor, before that a monk, and before that I was a small speck of cosmic dust. But now we’re talking like really, really long ago. 

I work with owners and founders – makers, coaches, consultants, entrepreneurs, innovators, and above all: nerds – who are on a mission to create positive, lasting impact for society and the world, while they build a thriving and profitable business.

How a monk became a sales coach

I’ve had a pretty unusual sort of life so far and it doesn’t seem to be getting any more regular. I like that.

After spending 12 years in a monastery I went back into the world and found it to be much more fun than I remembered.

For a few years I ran a fancy-pants bespoke tailoring company, which didn’t work as well as it should have – mostly because the process of tailoring is a very offline kind of business, and I had stubbornly chosen to live in the smallest village I could find on the southern coast of Spain. Dumb? Maybe. Taught me a lot though.

While running that company I studied like crazy – marketing, psychology, startups, leadership, sales – you name it. (I’m a word-aholic so I read ALL THE WORDS).

After the tailoring business crashed, I had to choose: either I move to Madrid or Barcelona, or do something else, location-independent.

Since I didn’t want to move into a city, I decided to put my years of marketing study and my well-trained writing hand to good use and began working online, writing articles.

That turned into a small copywriting agency, but these days I coach, consult and train ambitious, driven entrepreneurs on how to enroll buyers, without having to sacrifice your values to commerce.

It’s perfectly possible to be ethical, in full integrity, and to generate more revenue and more impact at the same time. In fact, And besides: the more entrepreneurs thrive, the better it is for society. So long as we’re talking about ethical people, and something tells me that might be you, reading this. (hi!)

In a way it’s perhaps odd that a monk would end up a copywriter, and then a sales coach. Then again, it was in the monastery that I was trained every day in communication, psychology and persuasion. Partially because one of my tasks was managing teams of volunteers, which requires extreme levels of empathy, diplomacy, and an applicable understanding of psychology.

Marrying psychology, persuasion and a decade+ in business enables me to live the life I want in a small town on the Spanish coast, while helping people with a big ambition to earn a good living, make terrific profits, and make the impact you’re in business for in the first place.

If you would like to explore how coaching could help you increase your impact, sales and revenue, then let’s talk, or have a look at the different options for making Sales for Nice People work for you.