Of course selling ethically is an act of service, because helping people get to a decision is helpful.
But it goes further than that, because if someone has a painful costly problem, and you are eminently qualified to solve it for them…
Then not being able to connect with those people and enroll them in your solution, actually means you’re actually underserving your audience.
Because unless you show up and have the conversations, they might be stuck with their problem.
Or, and that’s probably even worse, they might end up buying an inferior solution, or buy a solution from an unreliable provider.
This is why, when you stand for high quality solutions and service, it’s incumbent on you to practice marketing, so that people are aware you exist and are enabled to raise their hand.
And by the same token it’s your moral and ethical obligation, to have efficient, helpful, clarifying sales interactions, so that you can filter out those who aren’t a good fit, and get to enrolling – and serving! – those people who truly need you, as soon as you can get to that stage with them.
Hiding behind "I just don’t like selling" or "I don’t want to be pushy" simply won’t cut it.
Besides: if you’re being helpful, people buy without you having to be pushy, and also: helping people get to clarity and a decision is actually a fun thing to do.
And I promise: Once you internalise the Sales for Nice People methodology, "selling" will be something completely different for you, far easier, and without any of the anxiety or awkwardness you might currently experience.
For that you can get my book, but you can also skip the line, and instead of having to learn how it works, and painfully practice to getting better at selling, you simply talk to me once a week and together we’ll move your deals forward one by one.
That happens in the shape of the Deal Diagnosis X-Ray coaching programme, and it’s an approach that works a charm, because what better way to move your deals forward to the sale, than having a veteran psychology nerd & sales coach advise you on how to communicate with your buyers in such a way that they happily and eagerly buy from you?
Right, I thought so. Have a look at the details of DDXR coaching here, and let me know if you’d like to talk and see if it would serve you, and your buyers, and your sales.