📄 How to stop the insidious loss of money that you probably never knew is happening

I’ll bet ready money that you’re multi-talented, skilled in many things, able to turn your hand to all sorts of stuff and fix it or make it better.

I’ll also bet ready money, that this ability is costing you thousands upon thousands of dollars, even if all your actions and activities are in your zone of Genius.

Why?

Because anything that you do and that can be done by someone else for less than your Effective Hourly Rate, is a net loss to your business.

Your Effective Hourly Rate is calculated by dividing all hours you spent over 12 months, divided by the amount of money you were paid for doing that work. That’s what an hour of your time is actually worth.

Maybe you’re an absolute genius at resolving conflict, and there happens to be a blowout of some sort at your company.

So, you step in, schedule meetings. facilitate a resolution, and now your team members are getting along again. Wonderful.

Of course it took you most of a week, but hey: you resolved it, and you spent all that time firmly in your Zone of Genius.

Perhaps. But you’re not the only person in the world who’s fantastic at resolving conflict.

And: While you were busy playing mediator instead of hiring one, you forewent working on the things that pay you your EHR, you genius.

Selling your work will never be easy, but being a nice person shouldn't make it harder

You shouldn't have to feel awkward about having to sell, and there's no need to feel guilty for being paid well.

But how do you ask for the sale? How to stop getting ghosted? How to get your buyer to say yes?

The answers are delivered daily, with a short article to help you land more buyers - faster and at better rates.

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Which of these is your biggest challenge?