To send outreach that people appreciate, you need to apply a bit of tact and take an interest in the other person.
After all, you don’t want to send a business message to someone who’s just buried a relative.
But, you do want to mention an award they just won, or an acquisition their business completed, or a rebranding they just did.
So have a quick scan through some of their social profiles, and their website.
Anything jump out?
Any events, accomplishments, changes – anything worth mentioning in your outreach?
Make a note of it.
Ok, now that we’ve asked questions about them, we get to the meat and potatoes:
Composing a message.
So we ask:
✍️ What helpful & delightful message can I send them?
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