Over the years, working with hundreds of coaches and consultants, and conducting hundreds upon hundreds of interviews, there’s one fatal flaw that nearly every single business owner has:
Not spending enough time, energy, and dedication, on working the opportunities for sales that exist.
In other words:
Hardly anyone really works their pipeline, properly and diligently, documenting and logging as your deals move forward.
Now don’t feel bad – you’re not alone.
Even professional sales people need a manager to egg them on.
"Make the calls!"
"Do followup!"
"Get out there and meet people!"
"Update the CRM"
Problem is, neither working a CRM (Customer Relationship Manager), nor doing followup, nor making calls, is what gets you sales in a reliable, predictable, repeatable way.
No, if you want to generate leads, advance the deals, and move qualified buyers into becoming a client, you’ll need to commit time to it, and return to the process every day.
But then you (and pro sales reps and everyone else) run into a problem:
You look at your database (whether it’s a CRM, a spreadsheet or a notebook), and you lose all clarity and steam.
These people stopped replying…
Those ones don’t have the money…
That one just became a father and is out of the running…
Those people were interested in something you no longer offer…
What a mess, where do you start? How do you possibly generate a client out of that sad list of people in your world?
The answer is: you don’t.
Here’s what to do instead.