Stop getting ghosted and land more deals
Strategic empathy: understand your buyers so well, they happily enroll themselves in buying your work

Introducing:
Deal Diagnosis X-Ray Coaching
A structured, thoughtful process for truly understanding your buyers, so that they reply and eagerly buy your work
Deal Diagnosis X-Ray is an ongoing process where weekly calls with focused coaching questions help you turn more of your deals into sales.
Each week we carefully review your deals one by one, and ask ourselves empathy-questions, such as:
- Where is the deal at, and what needs to happen to move it forward?
- What message can you send that gets you a reply?
- How can you help them get to a decision?
- What stands in the way of the sale, and how can you help your buyer get around it?
- Why should they buy from you instead of someone else? And why now?
- Which questions do you need to ask, for your buyer to realise they should just hire you?
Going through a deal diagnosis that way transforms your sales.
Instead of trying to convince people, you simply let your buyers sell themselves on working with you. You ask them questions until they ask you about your solution.
And, very importantly: because your messaging and communication improves so much, you’ll get ghosted far, far less.
Which is kinda nice, because you can’t sell to someone who isn’t replying. But DDXR coaching changes all that, gets you replies, and makes it easy for your buyers to say ‘yes’.
How DDXR coaching works:
- Recurring weekly calls to review your deals
- Monthly subscription, cancel any time
- Text-based support in Slack, 5 days per week
- Unlimited 15-minute spot-coaching calls (booked only after completing previous tasks)
- Schedule extra sessions for doing hands-on work, such as:
- Developing proposals
- Optimising slide decks
- Crafting messaging and scripts
- Editing site copy
- Analysing call recordings
FAQ:
Q: How much does it cost?
A: After a conversation about what deal coaching is worth to your business, I’ll present you with three options that reflect different levels of value and investment
Q: Does it generate leads as well?
A: Sure! We’ll start by working your active and your lost deals, and if you need new opportunities, I can show you how to do outreach, or mine your network for opportunities as well
Q: What if I don’t have any opportunities to work on?
A: Then we have several options, from looking for partnerships or shaking your network tree, to creating easy-to-buy offers you can promote to your list or on social media
Q: Were you really a monk?
A: Yes, a pretty bad one.
Q: Can you help me raise my prices?
A: Hell yes. Almost everyone charges too little
The goals of the programme
- More replies and fewer deals that get stuck
- Drop hourly billing and sell projects instead
- Know exactly what to say to your buyers in order to keep your deals moving forward
- Buyers enroll themselves, no pushiness or pitching required
- Earn more for your work and without all the haggling
Next steps
If you have deals on the table but you get ghosted too often or you get pushback on pricing, Deal Diagnosis X-Ray Coaching gives you a better grip on your sales process, and gets you more sales out of the hard work you put into generating opportunities.
To discuss if this is right for you and determine appropriate investment, send me an email and we’ll set up a conversation.