Sales for Nice People
The training that helps you turn selling into an act of service, so that you get to sell more solutions without having to go against your values
Discover the integrity-based sales methodology that only an ex-monk could create, and learn to sell while staying 100% true to your values, yet sell more, more easily, and at higher prices than ever before.
Sales for Nice People means: ethical selling for business owners who wish selling wasn’t part of business, but who know they can’t avoid it if they’re going to serve their people and make a profit doing it.
If your work is valuable and your values are non-negotiable, you deserve to sell more
Sales for Nice People is a 16-week, 1 on 1 training programme that enables you to:
👉 Land deals as you go through the training, with 1-on-1 deal coaching
👉 Sell your work without compromising your values
👉 Have sales conversations that both you and your buyer enjoy
👉 Create more clients and have a bigger impact
👉 Sell more, faster and at better prices
So you’re a good egg, you love your customers… you just wish that selling your work wasn’t part of the job?
You’re not alone.
When values like integrity and truthfulness matter to you, the last thing you’ll want is to sacrifice your values on the altar of a thriving business.
And, you don’t have to – not if you let your values guide you.
- Are you fed up with low conversion rates?
- Do you struggle to sell your work at the fees that you’re worth?
- Or, have you ever thought: “If only I didn’t have to sell my work – then my business would be so much more fun”?
If you recognise yourself in any of those, then you’ll find Sales for Nice People massively useful, and maybe even life-changing.
Over the last 25 years, Martin has studied psychology, communication, persuasion, leadership, sales, ethics, and a lot more – and he’s turned everything he’s learned into a simple, actionable, framework for ethical selling.
It’s powerful & effective, and it enables you to scale up your impact and revenue – and it’s especially powerful for coaches, consultants and leaders who are on a mission to make a positive impact on society and the world with their business.
And as a former monk, he created this sales methodology in order to enable ethical people, those who care about others – people like you, who resent the pushy kind of selling we know all too well – to make selling something far more natural, and even fun.
Wait… selling can be fun?
Depends on how you treat it, but yeah sure – why not? An ethical sale is nothing more or less than having a quality conversation. You’re capable of giving people good conversation, right?
Right. If you then also treat the process of enrollment as an act of service, where it’s your job to help your buyer make a decision, and you let your values guide you, then yes: Selling absolutely becomes fun.
See, the awkwardness that comes with selling is only there if we make it about ourselves – but if you make it about the other person, and you make their best choice (be it yes or no) your priority, selling becomes something natural, not awkward at all, and can in fact cause terrific conversations.
And, yes: sales.
We all want people to say: “How do I get more of this” or “Where do I pay”, right?
Well, the Sales for Nice People training shows you a way of having conversations that get you that kind of result.
Martin has literally had buyers tell him “Take my money!”, and you bet that’s fun.
The live, 1 on 1 training programme detailed below shows you how to make that happen.
Sales for Nice People teaches you how to:
- Sell your work while staying true to your moral and ethical values
- Enroll clients with more ease than you ever thought possible
- Sign on coaching and consulting clients without ever having to worry about compromising your integrity
- Have sales conversations that are fun and 100% free of pushiness or manipulation
- Get inside the mind of your buyer, so that they’ll see you as a trusted advisor instead of a seller they need to fend off
- Have sales conversations that create clients exactly because the conversation itself is an act of service
- Reduce objections and build trust automatically
- Increase your conversion rate
- Sell your work at higher rates
- Enroll more clients, have more impact, and earn more money
Martin created this sales framework because it pains him to see so many good people, who are on a mission to have an impact, struggle to sell their work.
Especially because in many cases, it’s simply because we let our values prevent us from having the kind of sales conversations that create clients – in other words:
The ‘good egg problem: the more integrity someone has, the harder it tends to become to enroll clients.
But all that changes once we allow our values to make the enrollment process easier and enjoyable for everyone.
Learn how to implement the perfect ethical selling method for converting more leads, at higher rates, while still being able to sleep at night
Once you learn Sales for Nice People, buyers enroll themselves, and you finally get paid what you’re worth
Selling as an act of service
Sales for Nice People isn’t some 12-step system for making your buyer say yes.
There’s no 15-ways to overcome objections.
Instead, Sales for Nice People is a framework for understanding buyers, and communicating with them in a way that makes them want to buy from you.
It’s a way to serve your buyer in making a decision. And very often, that decision is “Let’s do it, where do we pay?”
Your values should be why you sell more, not the reason you don’t
Ethical entrepreneurs often stand in their own way, because their values won’t allow them to be salesy or pushy.
That’s the good-egg problem, and it’s not how things should be – because if you don’t manage to land the buyer, they will go somewhere else, and let’s just hope what they buy is a quality service.
Sales for Nice People teaches you how to let your values be the driver of your sales process, and the reason why more people buy.
Sell more, faster, and at better prices
The Sales for Nice people system is based on empathy, ethics, and integrity.
It’s designed to help high-integrity owners and founders have an easier time engaging with buyers and turning them into clients. Bonus: no pushing or nagging required, it can even be fun.
And because you’ll learn how to focus on the right buyer with the right problems, it’ll be easier and faster to sell at the kind of money your work is worth.
How it works
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Get Personal Training
For 16 weeks straight, you’ll receive a 1 on 1 weekly personal 45-minute training.
Martin will guide you through the 4 pillars, give you personalised homework, and address any roadblocks that might come up for you as you go along.
Each session also includes a Q&A section, where I coach you on the deals in your pipeline.
Use the button to check out, and proceed directly to scheduling your first session in my calendar.
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Enroll buyers with ease
Of course you’ll see your sales results improve, and your conversion rates go up.
But the effect doesn’t stop there: you’ll find that your perception on relationships and communication shifts, enabling you to get better results with people in all areas of your life.
And yes, in your business and your bank account as well.
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Sell more & earn more
Once Sales for Nice People becomes how you engage with buyers, you’ll finally be able to sell more, and at the rates your work is worth.
And not only that: getting your work in the hands of more buyers means that you’ll be able to create more of the change and impact that you’re in business for in the first place.
And you’ll be able to sell more and earn more without ever having to compromise on your values.
Win more clients and at better rates, and without ever having to go against your values
Sid Kathirvel
Unlock Growth
Even growth marketers need a sales coach, and Martin has been Stellar! Initially, I was hesitant, but after coming across his ‘Sales For Nice People’ talk, it clicked. As a nice person who was doing okay in selling my skills, I didn’t want to settle for just ‘okay’. I decided to give Martin a try, and our sessions have been incredibly helpful. He’s uncovered challenges I didn’t even realize were holding me back and helped win more contracts.
Nick Geoghegan
Strategy Director, eatbigfish.
Martin has helped our company to completely change our perspective on “sales”. We are an organization full of technicians who have typically felt uncomfortable with “hustling” for business. Through two four-hour workshops, Martin helped us to see a new approach to sales through playing to our strengths as facilitators and natural relationship builders. We did this both by helping us to adopt new ideas and expunge old ones.
Phil Adams
I Know Some People
I was telling myself a false story about me as a professional. I convinced myself that I was good at service, good at advice, but rubbish at sales. Worse than that, I believed that effective selling was an affront to my values and in direct contradiction to my personality. I couldn’t sell without selling my soul. Martin has changed all that. What I perceived to be weaknesses in a sales context – preferring to listen rather than talk, a service mentality, a long term perspective – turn out to be strengths for ethical selling. Ethical selling is about stewardship. Done well, it’s another opportunity to provide great client service. Martin’s coaching has changed my story. I now have a platform for enjoyable, mutually beneficial conversations with potential clients.
👉 16 weeks of one-on-one training
👉 Includes weekly coaching on your deals
👉 Bonus #1: Ongoing text-based support 5 days/week (normally $99/mo)
👉 Bonus #2: Hidden Sales Assets Breakthrough Session (normally $297)
Single payment of $3000
Hi, I’m Martin!
It might be odd, coming from an ex-monk, but: I love business, entrepreneurship, and all things marketing & sales.
Especially given how much impact a savvy and ethical entrepreneur can have on society and individuals – and even more so if the coach, consultant, or entrepreneur aims to go against established norms and is bent on disrupting the broken status quo.
This is why my mission is to equip everyone with a good heart and a valuable offer with the tools, training and mindset that enables you to have an impact for the better.
2-min snippets from the Sales for Nice People Podcast
You’re a good egg, you deliver quality work, and you deserve to earn well. And your buyers need you to be good at selling.
Win more clients with Sales for Nice People
Mairi Mickel
Family Business succession advisor
👉 16 weeks of one-on-one training
👉 Includes weekly coaching on your deals
👉 Bonus #1: Ongoing text-based support 5 days/week (normally $99/mo)
👉 Bonus #2: Hidden Sales Assets Breakthrough Session (normally $297)
Single payment of $3000