Work with me

“We all need to improve – but I’m the leader, so I go first”

Leadership coaching

For leaders who know that getting the crew to perform better means you have to start by training the pilot.

Sure, it’s lonely at the top, but who cares. What’s really hard at the top, is showing up and communicating in such a way that your teams thrive, your clients rave, and your business grows.

And that’s a tall order, so you’d better bring your best self.

And that means:

Work on your own style and skills of leadership, instead of trying to change others.

If you have the self-awareness to show up that way, feel free to get in touch.


“Buyers keep ghosting me and pushing back on pricing”

Deal Diagnosis X-Ray coaching

  • Be the prize: get a veteran sales coach to help you with your deals
  • Specific advice and analysis for each of your deals, so that you know exactly what to say and quote
  • Maximise your closed deals with minimal haggling and ghosting
  • Use empathy and psychology to truly understand your buyer
  • Weekly coaching programme
  • Deeply focus on buyer’s needs and challenges
  • Create messaging that gets you replies
  • Create sales conversations your buyers thank you for
  • Review each of your deals thoughtfully
  • For sole-traders or small teams
  • Get ghosted less, get paid more

“I need my technical seller/doers to get better at selling”

Sales for Nice People Workshop

  • Deep technical expertise is a great lever when selling… but your seller/doers do need to know how
  • Your engineers could be the best sellers you’ll ever find – but not if you try to turn them into salespeople
  • Teaches the Sales For Nice People methodology
  • Enables seller/doers to continuously work on Business Development and without the frustration
  • Interactive, includes exercises and role-play
  • Teaches how to gather and log intel on each deal
  • Transform selling across the team: from ‘necessary evil’ to ‘we’re all working on this together’
  • Creates processes and strategies for lead generation
  • Identifies ideal clients and then we co-create messaging for them
  • Full-day interactive workshop
  • $15,000

“I just wish I didn’t have to do any of that selling stuff”

1 on 1 Personal training programme Sales for Nice People

  • An ethical sales process designed for Nice People who don’t want to behave like a pesky seller
  • Develop the psychology and skills to sell more and at higher prices
  • 16 weekly 1 on 1 meetings that teach you the entire Sales for Nice People system for ethical selling
  • Training / coaching hybrid:
  • Each session includes deal coaching
  • Ongoing text-based support included
  • 100% based on empathy, integrity and ethics
  • Get the Sales for Nice People training: It’s the missing link
  • $3000 one-time payment

These days I have no more endless coffees, I win more clients and more easily.

And, I win them at a higher price and even have clients on a waiting list, and I get more referrals too.

I fully endorse Martin’s sales programme for anyone serious about investing in winning more clients.
~ Mairi Mickel, Family business advisor


“Our sales and marketing are working, but we want more ROI”

Growth implementation programme

  • Up to 30% revenue growth or more, without increasing advertising or staffing cost
  • A tried and tested strategic growth system to carefully optimise the three key metrics (Leads, conversions, avg ticket price)
  • Leverage existing sales and marketing assets (USP, Avatar, Messaging, Sales process)
  • Revenue growth consulting based on metrics and strategic implementation
  • Grow your revenue without adding overhead
  • Weekly meetings to guide you through the process
  • Ongoing text support
  • Standalone months, or full 4-month programme
  • $4000 to $8000/mo (based on your revenue and growth potential)

Which of these is your biggest challenge?