When you want to increase your sales and your revenue, it’s easy to think that you need more people, more opportunities, more leads.
After all, you can’t have the clients if you don’t have the buyers. Right?
Maybe, maybe not.
Because what happens when you get more buyers to talk to?
You also get more people saying no, ghosting you, balking at the price, or saying "We’ll get back to you".
And I’m 99% certain that you too already have plenty of people who ought to buy, but who don’t.
But then you get the 'lead generation on auto-pilot!' people on LinkedIn, shoving – get this – automated lead gen messages into your DM’s.
And yep, what those people do works: if you nag people long enough, hard enough, eventually the numbers game turns in your favour, and you’ll sell.
Except, we’re back at our original problem: more buyers means spending more time on more failed deals.
Not that the lead-gen crowd cares, of course: they happily exploit the basic human psychological need for hope, and a better future, and that is exactly what they sell. Hope. Nicely wrapped in a pipeline full of leads… and while that sounds good, the consequence is that you get to spend more time with more people, because you fixed the lead-gen problem, but not the conversion problem. Oops.
So if you want to sell more and earn more, there’s smarter ways to do it than to fix the top of the funnel when the big and costly problem is your conversion rates, at the bottom of the funnel.
For instance, your number of leads is only one of the three main metrics of business growth.
The next one is your conversion rate, and that’s followed by the dollar-amount per client: how much people pay you.
Lead generation is nice, but it only brings you more leads. It doesn’t make you convert more people, and it doesn’t enable you to increase how much you get paid. Those are separate challenges.
So there’s an easy choice, if you want more sales and more money:
Either you try and get in front of more people and lose more time…
Or, you work with me and together we will analyse and process each of your deals, thoughtfully and with precision, and then we create messaging, talking points, sales copy and slide decks, highly calibrated to convert more of your buyers and at higher rates.
With the added benefit of increasing your total number of leads, because each client becomes a potential referral source, and getting you those referrals and introductions is also something I’ll help with.
This kind of help – diagnosing each of your deals – is rather powerful, and if you’re tired of seeing people not buy when they ought to buy, you might want to consider Deal Diagnosis X-Ray coaching.